Week 3 : How might we?
Hi everyone!
After interviewing experts in three domains and choosing as a team one main domain we want to focus on - Pregnant Women and Social pregnancy (this is how we call it). We conducted in-depth research that includes: articles on the subject, reading forums, and interviews with end-users.
This week, we went out searching for end-users and interviewed them to find the main problem.
We were interested in their experience. We searched for patterns such as common needs and problems. We interviewed men and women, post and pre-pregnancy, and women suffering from postpartum depression and found some powerful insights! The main obstacle was to keep it objective, without any bias (put aside the fact that we want to see actual problems), and let our interviewers feel free to say whatever comes to mind- without being concerned about any judgment.
The past week was exciting. Even Eitan, who escaped to London, gave his insights and made great suggestions for the interview questions. This week made us closer to the people around us, who were our interviewers. It made us ask ourselves tough questions and get the experience of taking our ideation process to the next level.
The end-user interviews have led us to confirm that the problem we have raised is indeed a significant problem and that a solution to the process of pregnant women.
At this point, our main goal is to understand- how might we
Through this method, we raise the issues in the form of a question- how do we solve the problem - which makes us think about the situation differently.
(if you want to know more about the "How might we" method, click here- https://www.odellkeller.com/the-how-might-we-method)
Our Question was- How might we provide a pregnant woman with the social support and confidence she needs for the pregnancy period?
After this week, we are even more excited about going on with the journey of making a technological impact on our domain.
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