Week 18: AB Testing & KPI's

Hi everyone!

After a meeting with our mentors, we understood that we need to make a few adjustments to the home screen of our application before we continue to carry out additional user tests.

To understand which of our designs produce the best outcome and the outcome we want, we carried out AB tests on 5 users. From each user, we received effective insights on what works best in their opinion and from that, we chose the version we think is best for our beta version.

In addition to this, we were asked to think about the KPI (key performance indicator) for our product. It was decided that the best way to measure our product's performance was to track the users' activities (asking and answering questions).

Stay tuned!